Built for fractional executives. We turn your LinkedIn presence into booked discovery calls and signed retainers — built in 7 days, measured for 60.
Founding Fractionals Program · COO cohort · 5 slots · You'd be among the first.
You took the fractional path because the work is better, the clients are better, and the leverage is better. But the demand engine is yours to build — there's no employer pipeline carrying you anymore.
A prospect Googles your name before they email you back. They land on a profile written for a full-time role you left two years ago. A headshot from a conference. No featured work. No proof of method. No reason to book the call.
The category for what you do — the architecture that turns a fractional reputation into a retainer pipeline — does not have a name yet. So we built it.
The Authority Diagnostic is the editorial gate. Every Build and System engagement starts here, because the wrong positioning compounds against you for the next 60 days.
A 30-minute working session. We tear down your current LinkedIn presence on a live Loom — headline, About, Featured, recent activity — and give you the exact 90-day repositioning plan. You leave with the plan whether you book the Build or not.
Seven days. We rewrite your positioning end-to-end: headline, About, Featured assets, a full authority website at your domain (with an optional client portfolio section if you have showcase work), a 12-week content cadence with the first three pieces drafted, and the outreach scripts that match the new architecture.
60 days. We track discovery calls booked, retainers landed, profile-view delta, and inbound message quality. A System engagement adds a quarterly editorial reset so the architecture compounds, not decays.
30-minute working call. Live LinkedIn tear-down. You leave with the 90-day repositioning plan, written. If we're not the right fit, you keep the plan and we both move on.
A 60-minute structured interview that produces the master positioning document — category, audience, method, proof, voice. This is the asset every other deliverable inherits from. It is the moat.
Headline, About, Featured assets, full authority website (with optional client portfolio), executive portrait imagery, three drafted content pieces, outreach scripts. Reviewed with you on Day 6.
Weekly metrics: profile-view delta, inbound message volume and quality, discovery calls booked, retainers landed. Day-30 and Day-60 reviews. The data is yours regardless of outcome.
The Founding Fractionals Program is closed to coaches, transition candidates, and full-time hires looking to "build a personal brand." That's not the work.
You operate the room. You don't post. You don't want to. The architecture has to make a quiet operator visible without turning them into a content factory — because that's not the brand you're protecting.
Founding Fractionals Program: COO cohort only. Other functional titles deferred until the first five COO case studies land.
No self-serve checkout for Build or System. The Diagnostic exists so neither of us starts work that shouldn't happen.
Not ready to book? Start here.
Drop your LinkedIn URL. We'll send back a 60-second Loom naming the three things costing you discovery calls. No call, no pitch, no email sequence — just the read.
Zero Uncanny Valley. The portrait imagery looks like you, not a filtered version of you. If a Build deliverable fails the likeness bar, we redo it on us — no clock, no caveats.
50% LinkedIn profile-view lift in 60 days, scope-guarded. If we don't hit it, we extend the Build's content cadence and outreach support until we do — without re-billing.
Pipeline Companion Metrics — tracked, reported weekly
The honest version: profile-view lift is the leading indicator we control end-to-end. The commercial outcomes that actually matter — discovery calls booked, qualified inbound, retainers signed — depend on your outreach execution, which we support but don't run. We track and report all of these weekly through Day 60. We don't guarantee them because doing so would require taking over your pipeline. That's a different category of engagement.
The portrait imagery is part of the Build, not the product. If what you need is a $200 headshot session, that's a different category and we're not the right vendor.
No identity work. No mindset modules. No 90-day group programs. The Build is a positioning architecture engagement; the measurement protocol is what makes it accountable.
You're not buying ongoing content production at $8K/month. You're buying the architecture once, the measurement protocol for 60 days, and the option to renew on data — not on relationship inertia.
The Founding Fractionals Program holds five slots, COO cohort only. Coaches, transition candidates, and full-time hires shopping for a personal brand are out of scope. The Diagnostic is where we both find out.
Thirty minutes. $149. A live tear-down and a 90-day plan you keep regardless. If we're a fit, the Build starts the next day.