The Crafted Persona

Terms of Service

Last updated: 27 March 2026

These terms govern your use of The Crafted Persona ("the Platform"), operated by The Crafted Persona (Pty) Ltd ("we," "us," "our"). By placing an order, you agree to these terms.

1. Service Description

The Crafted Persona is a premium professional portrait platform using Algorithmic Image Enhancement (Digital Twin Photography). You upload selfie photographs, and we produce professional images including headshots, full-body portraits, and executive scene compositions. The service is delivered digitally - no physical products are shipped.

2. How It Works

  • You upload 6-20 selfie photographs via our secure upload page
  • Digital Twin Photography calibrates a temporary model to your facial features
  • The model produces professional images across multiple poses and scenes
  • A quality check ensures only professional-grade images are delivered
  • You receive an email with a download link (valid for 7 days)

3. Pricing & Tiers

TierPriceGuaranteed Keepers
Headshots$49 / R89915 keepers
Brand Builder$149 / R2,79925 keepers + brand website
Full Persona$249 / R4,59940 keepers + website + media kit
Team (per seat)$39 / R69912 keepers per member

Prices shown in USD and South African Rand (ZAR). ZAR includes VAT where applicable. International customers pay in USD via PayPal; SA customers pay in ZAR via PayFast.

4. Guaranteed Keepers

Each tier guarantees a minimum number of professional-quality images ("keepers"). If our automated quality check produces fewer keepers than guaranteed, we will automatically regenerate images to meet the contracted count. If we cannot meet the guaranteed count after regeneration, you are entitled to a full refund.

5. Image Ownership & Intellectual Property

  • You own all generated images. Upon delivery, you receive full, unlimited, commercial rights to every image we generate for you.
  • You may use your images for any purpose: LinkedIn, company websites, business cards, marketing materials, publications, or any other commercial or personal use.
  • The Crafted Persona retains no rights to your generated images. We do not use your images in our marketing, gallery, or training data unless you explicitly opt in.
  • Your uploaded selfies remain your property at all times and are deleted per our Privacy Policy.

6. Image Production Disclosure

All images produced by The Crafted Persona are created through Algorithmic Image Enhancement (Digital Twin Photography) — a computational image production process rather than camera photography. While the images are photorealistic and commercially usable, they are algorithmically produced. If a platform, publication, or industry standard requires you to disclose the production method (sometimes referred to as "AI-generated content" in platform policies), you should do so in accordance with that platform's rules.

7. Satisfaction Guarantee & Refunds

  • 14-day satisfaction guarantee: If you are not satisfied with your images for any reason, contact us within 14 days of delivery for a full refund. No questions asked.
  • Refunds are processed to your original payment method within 5 business days.
  • You may keep any images you have already downloaded, even after a refund.
  • To request a refund, email support@thecraftedpersona.com with your order ID.

8. Acceptable Use

You agree not to:

  • Upload images of anyone other than yourself (or individuals who have given you written consent)
  • Use the service to create deceptive, fraudulent, or impersonation content
  • Upload images containing minors
  • Attempt to access other customers' data or interfere with the platform

9. Service Availability

We aim for 99.5% uptime but do not guarantee uninterrupted service. Generation times are estimates (typically ~1 hour) and may vary based on demand. If your order fails due to a system error, we will either re-process your order or issue a full refund.

10. Download Link Expiry

Download links expire 7 days after delivery. You are responsible for downloading your images within this period. After expiry, images are permanently deleted from our servers in compliance with POPIA data minimisation principles. We cannot recover expired images.

11. Privacy

Your privacy is fundamental to our service. Please read our Privacy Policy for full details on data collection, storage, retention, and your rights under POPIA.

12. Limitation of Liability

The Crafted Persona's total liability for any claim arising from your use of the service is limited to the amount you paid for your order. We are not liable for indirect, consequential, or incidental damages. This does not affect your statutory rights under South African consumer protection law.

13. Governing Law

These terms are governed by the laws of the Republic of South Africa. Any disputes will be resolved in the courts of Gauteng, South Africa.

14. Changes to These Terms

We may update these terms as our service evolves. Material changes will be communicated via email. Continued use of the platform after changes constitutes acceptance.

15. Contact

Email: support@thecraftedpersona.com
Privacy: privacy@thecraftedpersona.com
Website: thecraftedpersona.com

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